“Storytelling is about two things; it's about character and plot.”
So says George Lucas, creator of the beloved Indiana Jones and Star Wars franchises. His films, avidly adored by millions of fans, champion his storytelling definition—one that applies not only to film but to storytelling in marketing as well.
The $460 billion digital advertising market continues to boom, with career opportunities developing right along with it. It’s a landscape rich with possibility, partly because of how quickly the marketplace evolves.
The job market is constantly evolving, and it's important to stay aware of the industries and positions that are expected to see the most growth. Suppose you're interested in a career in marketing, especially in social media and digital PR. In that case, several jobs are projected to be in high demand in the coming years.
In an online landscape that shifts faster with each passing year, it is important to stay attuned to current digital marketing trends.
As the art of modern marketing continually evolves, its success is fueled more and more by the rapidly changing science underlying the creativity, strategy, and storytelling. It is no surprise, then, that marketing analysts are in steep demand.
From higher earning potential to more job opportunities, there are many reasons why a master’s degree is a path to career advancement.
The past few years have led many professionals to wonder if the job they have is the one they want to keep.
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