Sean McDowell - DMDA Student Experience
Sean McDowell - Emerson College Online Digital Marketing and Data Analytics student, talks about everything from his application experience to his online learning experience
Why Are Data Science and Analytics the Most In-Demand Skills?
The more central a role that data science and business analytics take in organizations, the more fundamental and critical your role will be.
Predictive Analytics in Marketing Drives Performance: A How-to Guide
The time is now to start seeing the marketing and personal profit from the use of predictive analytics in marketing.
The Artistry of Analytics
Pursuing higher education in digital marketing and data analytics is a highly advisable investment, and a master's in Digital Marketing and Data Analytics (DMDA) from Emerson College is an excellent source of training in the use of valuable tools, skills, and certifications needed to propel a career in digital marketing to greater levels of influence and profitability.
The Importance of Data Analytics in Marketing
Not responding in real-time to a customer's needs means the competition will have a clear edge. Employing individuals who combine marketing savvy with advanced analytical skills is no longer a luxury but a necessity for any marketing endeavor.
The Importance of Data Analytics in Marketing Infographic
Marketing has had a prolonged reliance on data to measure the effectiveness of campaigns and the return on investment (ROI). Learn more by checking out The Importance of Data Analytics in Marketing Infographic.
Top 5 Must-Have Skills for the Modern Marketer
The digital marketing and data analytics online master’s from Emerson College allows students to develop industry connections while maintaining work-life balance.