2U, Inc. and Keypath Education announced plans to power Emerson College's new online Master of Arts (MA) in digital marketing and data analytics. This program marks the first 2U-Keypath joint initiative since the two companies announced an alliance in February 2019.
The 32-credit degree program, which is currently accepting applications, balances digital marketing and customer analytics courses, equipping graduates with the necessary skills to compete in today's insight-driven marketing environment. The program, which adds to the College's online graduate degree offerings, is designed by Emerson faculty and delivered through a combination of both asynchronous and live classes on Emerson's interactive learning management platform.
"Emerson's online MA degree program empowers working professionals to advance their careers in the areas of digital marketing and data analytics, a field that is predicted to grow exponentially in the next 10 years," said Dean of Graduate and Professional Studies Jan Roberts-Breslin.
"Our strategic partnership with Keypath was designed to extend 2U's ability to power high-quality degree programs," said 2U CEO and Co-Founder Chip Paucek. "Based on the success of Speech@Emerson and our thriving relationship, Emerson College was the perfect partner for our first joint program with Keypath. This proves that even great brands that have the ability to build their own online programs trust 2U to carry their vision forward."
"We are very excited about our partnership with 2U and Emerson College," said Steve Fireng, Keypath CEO. "The MA in digital marketing and data analytics program is truly one of its kind program and allows professionals to stay ahead in today's competitive marketing environment."
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