5 Reasons to Choose a Career in Digital Marketing in 2022
5 Reasons to Choose a Career in Digital Marketing in 2022

5 Reasons to Choose a Career in Digital Marketing in 2022

Since this blog was initially published, the curriculum has been updated to be even more relevant to the modern marketer. As of Fall 2022, Emerson College is proud to offer our reimagined Master of Arts in Marketing, previously known as the Master’s of Digital Marketing and Data Analytics (DMDA).


Have you ever wondered what it would be like to have a career in digital marketing? If you’ve found yourself pondering—is digital marketing a good career?—then we have great news for you: the job outlook for a career in digital marketing is incredibly positive. And the excitement doesn’t stop there. Not only is a career in digital marketing likely to lead to job security and a choice of roles, but it’s also a career defined by innovation, discovery, and intertwined arts and sciences. 

Digital marketers have a bright future ahead of them. If you’re a curious, creative individual who wants to make a difference through strategic thinking, great communication, and a blend of analytics and ingenuity, now is the time to pursue a career in digital marketing. The sky's the limit for marketers who want to grow in their current careers or professionals in other sectors who want to become digital marketers. 

Take a look at five reasons to choose a career in digital marketing.

The demand for digital marketers is very high.

The Bureau of Labor Statistics projects that all occupations will grow at a rate of 8% between 2020 and 2030. But digital marketers are looking at an even better forecast. The BLS says that, from 2020–2030, marketing research analysts and marketing specialists should see a 22% employment increase. The massive increase also lands market research analysts and marketing specialists on the BLS list of Most New Jobs between 2020–2030, coming at number 11 with a projected 163,300 new jobs.

Marketing manager roles are projected to increase by 10% during the same time period. So, whether you are interested in an analyst, specialist, or management position, the likely job security and choice of positions look great when it comes to a career in digital marketing.

As companies seek to outpace their competition, they know that one of the only ways to do so is by keeping up with the top digital marketing trends emerging in 2022. That’s why graduates of the Master of Arts in Digital Marketing and Data Analytics (DMDA) are being hired by a range of corporations in various digital marketing and digital marketing manager positions. 

Here are just a few examples of the demand for digital marketers playing out in the lives of DMDA students and graduates: 

The demand for digital marketers - a Digital marketer at work

The digital marketing industry tends to compensate workers well.

According to Payscale, the average salary for a Digital Marketing Specialist is $50,362. The average salary for a Market Research Analyst is $54,851, while Marketing Managers tend to earn around $66,750. Take a look at a few more marketing roles and their correlating salaries. As you’ll see, the earning potential can become quite high for digital marketing professionals.

  • Digital Strategist: $62,269
  • Creative Director: $89,478
  • Marketing Director: $90,988
  • Director of Email Marketing: $107,963
  • Chief Marketing Officer: $176,355

2022 digital marketing trends point to heightened innovation.

A career in digital marketing is rarely defined by doing the same thing every day. That’s never been as true as it is now. Gartner reports that “innovation and technology” is one of the top three capabilities that Chief Marketing Officers desire on their internal teams. 

As technology continually evolves, digital marketers have the opportunity to innovate new ways of reaching consumers. Here are a few examples of exciting innovation among digital marketers on behalf of the companies and brands they represent:

  • Podcasting is changing the marketplace landscape as companies and business leaders share ideas and concepts in podcasts, “learning from one another with less friction and boundaries.”
  • Omnichannel engagement has transformed the medtech industry by offering healthcare providers access to information on products and technologies at their convenience rather than relying on face-to-face marketing appointments.
  • Video advertising is rapidly evolving, with capabilities like 5G-powered immersive advertising, AI-powered predictive advertising technology for user-cohort segmentation, and the resurrection of 360-degree video ads on mobile expected to take center stage over the next few years.

Through the Emerson College Master of Arts in Digital Marketing and Analytics program, students learn how to become innovative marketers by attending one of the U.S. News & World Report’s Most Innovative Schools. An emphasis on diversity, forward-thinking, and advanced consumer insights prepares students to become digital marketers who can confidently act upon their company’s vision for the future. 

Digital marketing trends - digital marketing specialists

Every industry needs digital marketers.

The universal need for digital marketers ensures job security and ongoing innovative possibilities due to marketplace competition. It also means that if you’re interested in a career in digital marketing you can work within a sector that specifically interests you. From the arts to the automotive industry and construction to clothing, every sector needs digital marketers who are ready to create digital campaigns and leverage brand storytelling to new heights. 

Take a look at just a few examples of creative, insight-driven digital marketing across several different industries:

  • Manufacturing: Digital lead generation efforts and marketing increased sales at manufacturer CJ Winter, the industry leader in thread rolling solutions, by 60% in just one year. 
  • Hospitality: Wyndham Hotels saw an 18% increase in bookings due to a targeted digital marketing effort through their Wyndham Hotels & Resorts app. 
  • Personal Care: Dove’s consumer-insight-driven, video-marketing “Real Beauty” campaign led to the company’s sales increasing from $2.5 billion to over $4 billion. 
  • Live Entertainment: A responsive, engaging website that mirrored the fast-paced, visceral energy of the performer, led to an average month-over-month organic traffic growth rate of 60%

Prepare for an exciting career in digital marketing on your schedule.

We know that your time is precious and that an infinite number of opportunities are continually vying for your attention. That’s why we designed the Emerson College 100% online Master of Arts in Digital Marketing and Data Analytics for working professionals who want to connect the art and science of marketing throughout their careers.

As you earn your Master’s in Digital Marketing and Data Analytics online, you won’t just learn conceptual theories. You’ll master real-world tools like SAS Studio and Enterprise Miner while earning certifications in Google Analytics and Hootsuite.

DMDA student Crystal Pan says that as soon as the first semester, she found herself learning and networking within a community alongside faculty members and her peers. 

“I'm making truly meaningful connections and feel like everyone is cheering me on."

Become a data-savvy digital marketer in 2022. Reach out to an Emerson Admission Counselor so that you can step into the new year with confidence and excitement for the future of your career.