Top 5 Marketing Jobs for 2023

The job market is constantly evolving, and it's important to stay aware of the industries and positions that are expected to see the most growth. Suppose you're interested in a career in marketing, especially in social media and digital PR. In that case, several jobs are projected to be in high demand in the coming years. These are the top five marketing jobs expected to see growth from 2023-2028:

• Digital Marketer
• Content Marketer
• Social Media Marketer
• Product Marketer
• Market Research Analyst

Here are what makes the jobs sought after.

1. Digital Marketer

One of the most exciting marketing jobs of 2023 is that of a digital marketer. With the continued growth of technology and the internet, businesses are increasingly turning to digital marketing strategies to reach their target audiences. Digital marketers are responsible for creating and executing campaigns across various digital channels, including email, social media, and search engines. In addition, they use data and analytics to measure the success of their campaigns and make adjustments as needed. 

2. Content Marketer

Another marketing job expected to see significant growth in 2023 is that of a content marketer. In a world where consumers are bombarded with advertising and marketing messages, businesses are turning to content marketing as a way to connect with their audiences in a more authentic and meaningful way. Content marketers create and distribute high-quality, engaging content that educates and informs audiences rather than solely trying to sell them something. They also use data and analytics to track the effectiveness of their content and make adjustments as needed. 

3. Social Media Marketer

Social media marketing is another area that is expected to see significant growth in 2023. As more and more businesses turn to social media platforms as a way to connect with their audiences, the demand for social media marketers is on the rise. Those in these roles are responsible for creating and executing campaigns across various social media platforms, including Facebook, Instagram, and Twitter. They also use data and analytics to track the success of their campaigns and make adjustments as needed. 

4. Product Marketer

In addition to these digital marketing roles, traditional marketing jobs are also expected to be in high demand in 2023. For example, product marketers are responsible for the overall marketing strategy of a particular product or product line. They work closely with other teams, such as sales and product development, to ensure that the product meets the needs of the target audience and that the marketing message effectively communicates the product's value. 

5. Market Research Analyst

Another traditional marketing role expected to be in high demand in 2023 is market research analyst. This role is responsible for gathering and analyzing data to help businesses understand their target audiences and the markets they operate in. They then use this information to inform marketing strategies and make product development, pricing, and distribution decisions. 

Other Roles

Of course, it's worth mentioning that marketing jobs are not limited to just these specific roles. As the field of marketing continues to evolve, new roles and opportunities are likely to emerge. According to Indeed’s Best Jobs of 2023, Groth Marketers and Content Strategists made the Top 20 list, increasing the national job share since 2020 by 96% and 21% respectively. 

Therefore, staying informed about the latest trends and developments in the marketing industry and being open to new opportunities as they arise is essential, which a Master of Arts in Marketing (MAM) can help you do. 

Digital Marketing in the Future

Whether you are an experienced or future digital marketer, Emerson's online Master of Arts in Marketing (MAM) offers a diverse skill set that combines storytelling, data-driven strategy, technology, and social responsibility. With three in-demand specializations and 100% online coursework that can be completed in just 15 months, our degree program can be tailored to your interests and your schedule. Emerson's online MA in Marketing is relevant and designed to give you the skills and knowledge to keep you at the forefront of digital marketing, regardless of the digital future. 

When we say designed to give you the skills you need, we mean it. As a student in our online master's in marketing program you earn certifications in Google Analytics, Brandwatch, Hootsuite, and HubSpot. These certifications not only provide you with real-world skills in the field of marketing, but they enhance your resumés and job prospects by showing potential employers that you really understand the world of marketing both today and tomorrow. 

Take the Next Step in Your Marketing Career 

Emerson graduates are accomplished digital professionals who are shaping the landscape of modern business. Advancing your education moves you forward as a leader for the future of marketing. Learn more about Emerson’s online Master of Arts in Marketing and imagine the possibilities for your career.