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Four Ways Storytelling Influences Branding and Marketing

“Storytelling is about two things; it's about character and plot.”

So says George Lucas, creator of the beloved Indiana Jones and Star Wars franchises. His films, avidly adored by millions of fans, champion his storytelling definition—one that applies not only to film but to storytelling in marketing as well.

What Can I Do with a Master's in Marketing?

Earning a Master's in Marketing boosts your possibilities as you develop specialized skills, deepen your knowledge, and extend your professional network. What else can you do with the degree? you can find about it in this article.

The increase in smartphone usage has been drastic

How Has Online Consumer Behavior Changed?

As browsing and shopping habits shifted dramatically in early 2020, new patterns were created and began to solidify. What Online Consumer Behavior experts found about these changes is shared in this article.

Earn the Best Digital Marketing Certifications

Is a Marketing Certification Worth It?

You may be wondering if a digital marketing certification can help you advance your career. In this article, we take a look at what marketing certifications are and how they benefit digital marketers.

4 Ways Storytelling Can Transform a Business

How can storytelling transform a business? The examples of storytelling in successful businesses are showing how important it is in marketing. Be sure to introduce your service or product through an interesting story.