"Before the program, I never got a chance to really think about things beyond media, such as messaging, community management, public relations or creative."
Not responding in real-time to a customer's needs means the competition will have a clear edge. Employing individuals who combine marketing savvy with advanced analytical skills is no longer a luxury but a necessity for any marketing endeavor.
Marketing has had a prolonged reliance on data to measure the effectiveness of campaigns and the return on investment (ROI). Learn more by checking out The Importance of Data Analytics in Marketing Infographic.
The digital marketing and data analytics online master’s from Emerson College allows students to develop industry connections while maintaining work-life balance.
"We are very excited about our partnership with 2U and Emerson College," said Steve Fireng, Keypath CEO. "The MA in digital marketing and data analytics program is truly one of its kind program and allows professionals to stay ahead in today's competitive marketing environment."