“Storytelling is about two things; it's about character and plot.”
So says George Lucas, creator of the beloved Indiana Jones and Star Wars franchises. His films, avidly adored by millions of fans, champion his storytelling definition—one that applies not only to film but to storytelling in marketing as well.
The more central a role that data science and business analytics take in organizations, the more fundamental and critical your role will be.
The time is now to start seeing the marketing and personal profit from the use of predictive analytics in marketing.
Pursuing higher education in digital marketing and data analytics is a highly advisable investment, and a master's in Digital Marketing and Data Analytics (DMDA) from Emerson College is an excellent source of training in the use of valuable tools, skills, and certifications needed to propel a career in digital marketing to greater levels of influence and profitability.
Not responding in real-time to a customer's needs means the competition will have a clear edge. Employing individuals who combine marketing savvy with advanced analytical skills is no longer a luxury but a necessity for any marketing endeavor.
Marketing has had a prolonged reliance on data to measure the effectiveness of campaigns and the return on investment (ROI). Learn more by checking out The Importance of Data Analytics in Marketing Infographic.
The digital marketing and data analytics online master’s from Emerson College allows students to develop industry connections while maintaining work-life balance.
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