Four Ways Storytelling Influences Branding and Marketing
Four Ways Storytelling Influences Branding and Marketing

Four Ways Storytelling Influences Branding and Marketing

“Storytelling is about two things; it's about character and plot.”

So says George Lucas, creator of the beloved Indiana Jones and Star Wars franchises. His films, avidly adored by millions of fans, champion his storytelling definition—one that applies not only to film but to storytelling in marketing as well.

The Artistry of Analytics
The Artistry of Analytics

The Artistry of Analytics

Pursuing higher education in digital marketing and data analytics is a highly advisable investment, and a master's in Digital Marketing and Data Analytics (DMDA) from Emerson College is an excellent source of training in the use of valuable tools, skills, and certifications needed to propel a career in digital marketing to greater levels of influence and profitability.

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