Four Ways Storytelling Influences Branding and Marketing
Four Ways Storytelling Influences Branding and Marketing

Four Ways Storytelling Influences Branding and Marketing

“Storytelling is about two things; it's about character and plot.”

So says George Lucas, creator of the beloved Indiana Jones and Star Wars franchises. His films, avidly adored by millions of fans, champion his storytelling definition—one that applies not only to film but to storytelling in marketing as well.

Keypath announces our partnership with 2U and Emerson College
Keypath announces our partnership with 2U and Emerson College

2U, Inc. and Keypath Education Join Emerson College to Deliver Online MA in Digital Marketing and Data Analytics

"We are very excited about our partnership with 2U and Emerson College," said Steve Fireng, Keypath CEO. "The MA in digital marketing and data analytics program is truly one of its kind program and allows professionals to stay ahead in today's competitive marketing environment."

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