Dr. Naa Amponsah Dodoo's research revolves around her fascination with evolving new media technologies, their role in digital and social media environments, and their subsequent influence on consumer psychology and behavior in offline and online realms. Primarily, she explores the effects of individual traits and contextual aspects of digital communication on persuasion.
- B.A., University of Ghana
- M.A., Marquette University
- Ph.D., University of Florida, Gainesville