walter_millsjr@emerson.edu
617-824-8308
Walter Mills is a specialist in developing integrated marketing communications solutions for global brands. He has crafted marketing strategies and communications programs for hundreds of new product introductions and repositionings in a variety of categories from financial services, technology, and healthcare to major consumer brands. His experience includes work with clients like: AIG, Dell EMC, New Balance, Subaru, Charles Schwab, Olympus, Titleist, Intuit, Blue Cross Blue Shield, and Agilent Technologies. He has led global campaigns in North America, EMEA, the Pacific Rim, and Latin America.
He brings this experience along with his interest in the effects of media disruption on current marketing conventions to his teaching. Prior to joining Emerson College, he was a marketing consultant and senior executive with over thirty years of experience at firms such as Partners & Simons, Wieden & Kennedy, and Arnold Worldwide.
Education
- B.A., Framingham State College
- M.B.A., Babson College