Only at Emerson

Data-driven. Creatively designed.

Connect the art and science of marketing through digital storytelling and analytics – and be the stand-out, innovative marketer companies and organizations need.

High Demand for the Data-Savvy Digital Marketer

By 2021, U.S.-based companies are expected to spend $120 billion on digital marketing.* Creative, data-savvy visionaries are needed to lead this charge, using new and exciting methods to reach, move and engage audiences. Here are some of the skills and tools you will master in the DMDA program:

  • Digital Campaign Creation – learn digital best practices and leverage them to develop customer-centric marketing campaigns.
  • Analytics Methods + Applications – employ descriptive and predictive analytics for a range of strategic applications.
  • Brand Storytelling – utilize data-driven techniques to conceptualize and craft messages for today’s digital platforms.
  • Advanced Consumer Insights – understand and anticipate the motivations of your audience to facilitate positive brand interactions. 
  • Certifications + Hands-on Experience – build your professional portfolio while earning your degree by getting certified in Google Analytics, Hootsuite and Brandwatch, and master tools such as SAS Studio and Enterprise Miner, Microsoft Excel, Stukent Digital Marketing Simulation Platform and many other SEO and text analytics tools. All of this is built right into the curriculum.