By earning the Content Strategy Certificate, you’ll gain foundational analytical skills related to content strategy to increase engagement and improve effectiveness. You’ll also:
- Build core marketing skills and apply them to strategic content development.
- Learn how engaging content translates across various media platforms for diverse audiences.
- Connect data analytics to message performance and audience engagement.
- Earn valuable certifications in Hubspot and Hootsuite, which are built into the program.
- Approach marketing from a human-centered, holistic perspective at a creative, socially conscious college.
Strategically Designed
and Flexible Format
High-Demand Skills
and Specializations
Progressive
and Engaged Community
- Official transcripts from all colleges and universities previously attended
- Degree evaluations are required for all applicants who completed their degree outside of the U.S.
- Essay Prompt (1500 words maximum): Emerson College's graduate programs form a vibrant community of artists, professionals and clinicians who all believe in the power of language and communication to transform society. Your careful responses to the following prompt will help us determine if the program to which you are applying is the right fit for you. Please respond to all three (3) parts of the prompt.
- How does the focus and curriculum of the Emerson Online Marketing program align with your experience and goals? (suggested word limit 500 words)
- Please share an example of a time that you overcame an individual or collective challenge and the approach you took to address that challenge. (suggested word limit 500 words)
- The mission of Emerson College is the betterment of society through communication and the arts. With this in mind, what impact do you want your work to have? (suggested word limit 500 words)
- Resume
In addition to an essay and resume, international applicants must also furnish:
- Course-by-course evaluation, GPA equivalency performed by
- World Education Services
- Educational Credential Evaluators
- National Association of Credential Evaluation Services
- English language proficiency test results are required for applicants whose native language is not English.
- TOEFL: 95-115
- IELTS: 6.5-7.5
- Duolingo: 115-135
- Pearson: 65-80
Content Strategy Curriculum
Specializations will include two required courses and then one additional elective courses from the remaining three elective courses
Fundamentals in Content Strategy
Content strategy is about developing content as a business asset and using it to achieve specific business goals. This course is designed to help you plan and execute an effective content strategy to build an audience. It will be conducted as a dynamic live project, where you will work alone and in groups to get experience in all the facets of content strategy. You’ll devise a strategy, set goals, create a project plan, and conduct basic research to test your assumptions. You will create, publish, and propagate regular content to meet the needs of the audience you define. You will learn how to organize and optimize your content for maximum impact and how to set metrics, measure your results, and iterate. (4 credits)
Creative Writing and Story Creation
Learn to use story to increase the impact of your communication and ability to engage, influence, persuade, and inspire others. This course explores the art and science of a compelling story, how stories convey a vision and motivate actions, create meaning and build culture, inspire buy-in, trust and belief, construct brand identity, attract investors and customers, and contribute to advancing one’s career. Through case studies and structured learning activities, students develop capacity to communicate appropriately in varied situational and cultural contexts. (4 credits)
ANY ONE OF THE FOLLOWING REMAINING ELECTIVES
Choose one of the following:
Customer Segmentation & Descriptive Analytics,
Predictive Analytics, or
Human-Centric Marketing & Social Responsibility.
Customer Segmentation & Descriptive Analytics
This course presents a variety of customer segmentation techniques that provide the framework to design and deploy highly targeted, insight-driven marketing campaigns. Students use cutting-edge analytics software to develop segmentation solutions that support many facets of today’s marketing and sales operations. Students also learn how to perform and interpret the results of other commonly used descriptive analytic approaches, such as exploratory data analysis and market basket analysis. (4 credits)
Introduces students to predictive analytics and the broad set of business applications these predictive tools support. Students use data mining platforms to build predictive models that address a variety of sales and marketing needs, such as identifying the best targets for campaigns, highlighting customers most at risk of churning, and optimizing the allocation of marketing spend across media and channels. Several different modeling techniques are covered in the course including linear regression, logistic regression, and decision tree analysis. (4 credits)
Human-Centric Marketing & Social Responsibility
Explore how society’s relationships with and expectations of brands are shaped by sociocultural, technological, and other factors. Leverage insights to develop and support holistic market strategies that are infused with diverse, human-centric, purpose-driven, and socially responsible innovation. (4 credits)
Content Strategy Career Path
The demand is growing for content strategy professionals.
We’ve seen a 32% increase in content marketing jobs since 2018, and salaries have increased nearly 20% since 2019. Last year, the average content marketer’s salary was $86,333.
Content strategy is used universally across all industry sectors, in companies large and small, so employment opportunities are plentiful. Tech, finance, health care, and retail are the top industries with the highest volume of job openings.
These are some of the job titles you might find on the content strategy career path:
- Content Manager/Director
- Content Creator/Writer/Producer
- Content Strategy Specialist
- Social Media Content Manager/Director
- SEO/PPC Specialist
- Web Content Producer/Manager
Source: Conductor Salary Guide, 2021
What Our Students Say About Emerson
We believe in the power of storytelling. These students share their stories about Emerson College—including ease of enrollment, career impact, and newfound confidence to thrive in their roles. What will be your story?
The enrollment was all completely online, I definitely had some questions; One was: “How do I make sure financing is in order?” Emerson was able to guide me through that process. Everything went so smoothly and that was really great.
Now over a year and a half later, I've received an incredible opportunity as the digital operations manager for an e-commerce skincare company. The knowledge I have gained and the connections I have made in the program are truly priceless.
When I looked at Emerson's classes, each one showed me that I would learn something new that I could use in my career.
I’m learning things that I use in my career daily. The way that I've thought about marketing has evolved through this program.
I truly believe that what I learned in this program will help me make a very large impact at the company, I work for and beyond and in my future endeavors as a small business owner.
It has also given me a newly found confidence, inspiration and excitement... It has allowed me to expand the way that I think and contribute to my teams.
Thanks to my admissions counselor and student success advisor, the enrollment experience was simple and informative. I was really nervous to begin because I haven't been in school in a really long time.
