Confident Emerson College online Digital Marketing and Data Analytics student stands outside busy office building

Only at Emerson.

Data-driven. Creatively designed.

Connect the art and science of marketing through digital storytelling and analytics and be the stand-out, innovative marketer companies and organizations need.

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High Demand for the Data-Savvy Digital Marketer

By 2024, digital advertising revenue in the U.S. will amount to $460 billion.* Creative, data-savvy visionaries are needed to lead this accelerated growth, using new and exciting methods to reach, move and engage audiences.

Data and digital marketing skills have never been more vital in the growing digital economy. The U.S. Bureau of Labor Statistics (BLS) projects there will be 18,800 new positions by 2029—with master’s degree holders earn an average of 27.2% more than those with a bachelor’s degree alone.**

Marketing Mastery

The Master of Arts in Digital Marketing and Data Analytics (DMDA) online program combines digital marketing practices and analytics knowledge & while connecting you to an innovative and diverse network of communications professionals & to prepare you for high-demand marketing roles such as marketing specialist, marketing research analyst, marketing manager and director, to name a few.

Complete Online Masters in Digital Marketing & Data Analytics in as little as a year

Graduate in as little
as 15 months

100% Online Masters of Digital Marketing and Data Analytics

100% online

Masters Degree in Digital Marketing & Data Analytics Online Start Dates

required to apply

Our diverse student community and forward-thinking worldview helped us strategically design the DMDA program to meet this changing marketing job landscape. With marketing-centric course content focused on powerful data analytics tools through a marketing-specific lens, our creative and progressive approach will help prepare you for the future of marketing.

With courses in digital campaigns, web and predictive analytics, customer segmentation and more, you can develop the digital and analytics skills needed to compete in today’s insight-driven market.

  • Digital Campaign Creation – learn digital best practices and leverage them to develop customer-centric marketing campaigns.
  • Analytics Methods + Applications – employ descriptive and predictive analytics for a range of strategic applications.
  • Brand Storytelling – utilize data-driven techniques to conceptualize and craft messages for today’s digital platforms.
  • Advanced Consumer Insights – understand and anticipate the motivations of your audience to facilitate positive brand interactions.
  • Certifications + Hands-on Experience – build your professional portfolio while earning your degree by getting certified in Google Analytics, Hootsuite and Brandwatch, and master tools such as SAS Studio and Enterprise Miner, Microsoft Excel, Stukent Digital Marketing Simulation Platform and many other SEO and text analytics tools . All of this is built right into the curriculum.