High Demand for the Data-Savvy Digital Marketer
By 2024, digital advertising revenue in the U.S. will amount to $460 billion.* Creative, data-savvy visionaries are needed to lead this accelerated growth, using new and exciting methods to reach, move and engage audiences.
Data and digital marketing skills have never been more vital in the growing digital economy. The U.S. Bureau of Labor Statistics (BLS) projects there will be 18,800 new positions by 2029—with master’s degree holders earn an average of 27.2% more than those with a bachelor’s degree alone.**
The Master of Arts in Digital Marketing and Data Analytics (DMDA) online program combines digital marketing practices and analytics knowledge & while connecting you to an innovative and diverse network of communications professionals & to prepare you for high-demand marketing roles such as marketing specialist, marketing research analyst, marketing manager and director, to name a few.