With over 20 years of industry experience, Barbara Bickel wanted to elevate her skills to stay current with the digital trends. In this video, Barbara shares her experience as a student in the online Digital Marketing and Data Analytics (DMDA) program at Emerson College. Hear why Barbara chose Emerson, how the curriculum enhanced her experience, and why the DMDA has been valuable for her career.

The following text is a transcript from Barbara's testimonial video.

Tell us about your career and marketing experience.

I'm a freelance marketing writer for big businesses like IBM, Johnson & Johnson, Novartis, Motorola. I've been doing this for over 20 years and before that, I was a senior vice president at a global public relations agency. So, I'm firmly entrenched in the marketing, communications and client service industry.

Why did you choose the Emerson College DMDA program?

I took the DMDA program because I needed to stay current with my skills. Everything is digital, so I need to know about digital. I live in Fort Lauderdale and looked at all the colleges in Florida. They all had classes that would've been repetitive with information that I already knew because I've been in the industry for so long. 

When I looked at Emerson's classes, each one showed me that I would learn something new that I could use in my career

What was unique about the Emerson curriculum?

What I find most valuable about what I learned are the real-world lessons. Everything that's taught in each of the two fields, the marketing field and the analytics field, are things that you can use in your career once you graduate. Or if you're working while you are in school like I was, and many, many others were, you'll find everything very helpful.

What was it like to pursue your degree online?

It's easy to be a distance learner. Their Canvas platform is easy to navigate. It's where you learn your lessons, you learn about assignments, you get your grades, you communicate with other students, you do your discussion posts on it. It's very, very user-friendly.

How has earning your DMDA elevated your career?

Now having this degree, it's enabling me to respond to ads for freelancers that have anything digital-related in them, whereas before I couldn't respond.I can get more business.I just got a small marketing agency [client] that needs help with their digital because they don't have enough people on staff. I will be doing analytics for them, which is really exciting. 

So if you're at all interested in this field, I highly encourage you to take Emerson's Digital Marketing and Data Analytics program. I'm really glad that I did.